Via a post on Adafruit:  (Original post on Ideas for Dozens)

Today, the world of physical computing closely resembles the personal computer industry circa 1975. We’ve been around for a few years struggling around the edges with tools and products that were designed, priced, and packaged for serious industry, but we haven’t made any money and we haven’t moved the world. That’s about to change.

Great article, and good to read even if you are not into the Arduino craze.